How to Learn Search Engine Optimization

Basic steps for using SEO 

Some Basic steps for SEO are-

1. Keyword Research 

The first basic step of SEO is finding your Keyword.

To successfully rank a site, it is crucial to research an SEO-centric keyword. The keyword is the core of a website as the keyword is the gateway of the traffic that comes to the website.

The construction of a website is not the only thing required to build a brand. To rank the website on a higher level so that it is visible to the users. On-page SEO refers to how well search engines take your content. Off-Page SEO refers to the overall “authority” of your website on the web determined by what other websites say about your site.

With extreme competition, it is not impossible to rank a website without a keyword that has a search intent. Keyword Research is the initial and major step even before the development of the website. 

The best way to achieve traffic is to assign keywords that give a good search volume to the content present on the site.

2. Title Optimisation

The first basic step is choosing a title for your website. A title tag should have keywords incorporated which will make it easier for users to reach your site while using a certain keyword. This will improve your click-through rate as well. The length of the title tag should not exceed the limit of 50-60 words. 

3. Meta Description Optimisation

This may not be a contribution to the algorithm but it is the first thing that is visible to the users in search engine results. The use of keywords has to be accurate in the description as it can increase the chances of a user clicking on your website in case the keyword matches the result. The description of the website should neither be too long nor too short. It should be minimal, covering the idea behind the brand and unique. 

4. Header Tags 

Header tags give an overview of the content present on the website to the Google bot. Header tags are denoted as H1 and Subheadings, sub-sub headings are denoted as H2 and H3. Both must be crisp and descriptive to convince the user to scroll and explore your page. They have to incorporate keywords or related terms for better search intent.

5. Image SEO Optimisation 

For Image Optimisation, creating descriptive and keyword-related names for files is critical. Keywords that are being used to rank your web page have to be acceptable and relevant to your content. Search engines also search for keywords within your image file names as they are not only optimizing the text on your website.

When you are optimizing an image make sure that the size of the image is as small as possible as in download size. This can be achieved by using suitable image compression. When an image has the right name and it’s well-optimized, it can be optimized for search engines also.

6. Link Analysis 

Sometimes there are key linking issues on the website which can be addressed by this analysis. Tovaluable SEO benefits to the website, implement the recommended changes. Topics that are essential to be covered in link optimization are Inbound Followed Links, Linking Root Domains, Authority and Trust, Social Media Mentions and Visibility, and Competitive Link ComparisonURL Analysis.

URL should not exceed the limit of 100 characters. It is better to create as short URLs as possible.

7. Updating Original Content

Google ranks the websites that are updated with unique and fresh content. It is crucial to perform site maintenance and upload new content regularly. Blogs play a huge role in keeping the content part interesting. If blogs are unique and different, they can convince a user to stay on the webpage and explore more. Therefore, good blogs can not only bring traffic but get google’s attention to rank your site higher in search engine results. Blogs written on an SEO basis can enhance your site’s attractiveness as well as the search engine drastically.

8. Social Media 

Social Media is the best platform for promoting a website as the number of users active on social media has dramatically increased over the years. Become an active user on social media and look at your SEO getting better than ever. If you have a well-filled out Google+ page, it will boost your rankings in Google searches. Social Media can bring direct traffic to your website through it as users can reach it through a simple click on the content and blogs you share on a relevant platform

These basic steps can help you take proper use of SEO and implement a business strategy for the website that works best in your interest. 

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